Facebook used user data to fight competitors

A 3D-printed Facebook logo is seen in front of a displayed stock graph in this illustration taken November 3, 2016. REUTERS/Dado Ruvic/Illustration

UNITED STATES (VOP TODAY NEWS) — The largest company Facebook has used user data to combat competitors and help partners, NBC News reported, citing documents received at its disposal.

The channel has gained access to four thousand documents “merged” into a network, including e-mail messages, correspondence in web chats, presentations, spreadsheets and recordings of the results of Facebook meetings.

It is noted that with the help of these documents it is possible to understand how the founder of Facebook, Mark Zuckerberg, together with the directors and managers of the company, used the personal data of social network users to influence partner companies.

The TV channel said that Facebook in some cases “awarded” the company, giving them access to user data. In other cases, it could deny access to such data to competing companies or competing applications.

Thus, according to the channel, Facebook has provided Amazon with access to user data, because this company was spending money on advertising on Facebook, its partner, during the launch of its own Amazon Fire Phone smartphone. However, Facebook discussed the termination of access to user data for competing with the social network messenger, “which has become too popular,” while trying to disguise their actions under the guise of protecting the privacy of users.

According to the documents, Facebook ultimately decided not to sell the data directly, but to distribute it to application developers who were considered Zuckerberg’s personal “friends” or who spent money on Facebook and shared their “valuable data”.

Facebook, in turn, denies giving preferences to developers and partners because of their advertising expenses or their relationship with company executives. It is emphasized that Facebook is not accused of violating the law.

Facebook company previously hit the center of a political scandal in the United States. The media reported that Cambridge Analytica, which collaborated with US President Donald Trump during the election campaign, illegally obtained data from 50 million Facebook users. Based on the data collected, the researchers evaluated the political preferences of voters and showed them advertising that directly fell into the zone of their interests.

It later emerged that the leak could have affected 87 million users. In addition, the head of the company Mark Zuckerberg was involved as a witness in the case of the so-called Russian “interference” in the elections in the United States in 2016. In particular, the company was criticized for the fact that its security policy allowed users to intervene in elections.

This article is written and prepared by our foreign editors writing for VOP from different countries around the world – edited and published by VOP staff in our newsroom.

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