UNITED STATES (VOP TODAY NEWS) — Apple has hired a Hollywood star to launch its new rival service for Netflix, the most prominent point in a series of service announcements that seek to be a major driving force in Its next growth strategy.
A group of Hollywood stars on Monday in Cupertino (west) to announce the exclusive content, the battle bomb to attract consumers, through Apple TV+, the new service available for subscriptions in exchange for a financial allowance, which will be available from the fall.
The value of participation in the service was not disclosed during the ceremony.
One of the most prominent faces in the works will be introduced through the service Jennifer Aniston and Reith Witherspoon in a series entitled “The Morning Show.”
Celebrities who attended the launch event and will have exclusive works on Apple TV + are also director Steven Spielberg and American television presenter Oprah Winfrey.
“We strongly believe in the power of creativity,” Apple’s president Tim Cook said during the ceremony.
It is expected that this service will have a significant impact on the market of streaming video services, which is experiencing fierce competition between a large number of companies, including Netflix, Amazon and Hulu, to be joined by other major companies such as Disney, Warner Media”.
Despite Apple’s late arrival to the competition, the giant group can rely on its vast financial resources and its 1.4 billion-dollar base of customers to make Apple’s services automatically.
The group is also known for its frequent catch-up with competing companies in different markets and then changing the equation, as it did with the iPhone, or as fast as Apple Music.
This article is written and prepared by our foreign editors writing for VOP from different countries around the world – edited and published by VOP staff in our newsroom.
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